amika Normcore Signature Shampoo is a sulfate-free shampoo that's packed with vitamins + antioxidants for soft + shiny hair.

It’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo is great for hydration + results in clean, soft + shiny strands.

• coconut acid - provides excellent lathering and conditioning.
• works on all hair types - no matter what type of hair you have, our signature shampoo works its magic on anyone, resulting in refreshed, lustrous locks.
• suitable for chemical + color treated hair - feel free to get all the brazilian + keratin treatments and color you desire!

For: For all hair types. Especially for fine to medium hair types 1-2c.

• Color Safe
• Keratin Safe
• No Gluten
• Cruelty Free
• Certified Vegan

How To:

• Wet hair and massage from roots to ends.
• Rinse and follow with normcore signature conditioner or soulfood nourishing mask.